5 tips for managing your social media over the holiday season

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  At this time of year, social media is even more manic than usual. Many businesses take advantage of the festivities and compete fiercely for the attention of their audience. With everyone trying to do the same thing, you don’t … Read More

The importance of communicating with your audience

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A clear communication and content strategy can seem daunting, but it doesn’t need to. Everyone knows that content is king. But with the sheer amount of it available to us today, it can be overwhelming. For content to remain as … Read More

Why is brand identity important?

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In this ever evolving world of choice, products and services are becoming less unique. Brands therefore need to find innovative ways to connect with consumers on an emotional level. How do you create irreplaceable, life-long relationships and get people to … Read More