How to align your content with your marketing strategy (infographic)

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A substantial number of marketing professionals and small businesses make some incredible content; it’s visually appealing, engaging to read and overall hits the mark. The common problem is that quite a few people are pushing out this content without much … Read More

A/B testing: the benefits to your business

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  Your business is about creating value for your customers, turning them into advocates for repeat business. The greater the value, the better the chances your business will be successful. Data consumption has evolved, and we don’t always put out … Read More

5 tips for managing your social media over the holiday season

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At this time of year, social media is even more manic than usual. Many businesses take advantage of the festivities and compete fiercely for the attention of their audience.With everyone trying to do the same thing, you don’t want to … Read More

The importance of communicating with your audience

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  A clear communication and content strategy can seem daunting, but it doesn’t need to. Everyone knows that content is king. But with the sheer amount of it available to us today, it can be overwhelming. For content to remain … Read More

Why is brand identity important?

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In this ever evolving world of choice, products and services are becoming less unique. Brands therefore need to find innovative ways to connect with consumers on an emotional level. How do you create irreplaceable, life-long relationships and get people to … Read More