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Brand Guidelines Kit

We develop and create bespoke Brand Guidelines Kits to help businesses define a set of rules for a unified brand identity and connecting the different elements within your brand. For a fixed fee we will design and create a company logo, define the colour palette, typography, image bank, brand communications templates and stationery suite.

What's Included

Company Logo*
When originating a new logo we consider the following:
How the logo looks and works within the brand communication channels*
How the logo works at a smaller sizes*
How the logo works in mono / single colour / reversed out of a background or image*
How the logo represents itself in different shapes / forms, e.g. social channels*
How the logo works with a strap line*
How the logo integrates with additional partner logos*
How the logo should and should not be used*
The logo supplied in the various designs and required file formats*

Colour palette*
When originating a new colour palette we consider:
A colour palette that has rationale and relevance to the brand and its proposition*
How the colour palette works across print and digital, matching Pantone special printing, 4 colour printing / digital printing, RGB and Hex colour values*

How the colour palette works, defining primary, secondary and supporting colours*
How the colour palette works across typography/ logo and examples of use of colour*

Typography*
When originating a new typeface family we consider:
The correct typeface/ font family to reflect the brands tone of voice*
How the typeface reflects the brands tone of voice typographically, font weights, font alignment and suggested typographic style examples*
Supporting typefaces to support restricted font usage software i.e. Word, Power point*
Full recommendation of license software for each font including web safe fonts*

Image bank*
When originating an image bank we consider:
The images chosen recommended and reflect the brands tone of voice*
How the image is used and cropping recommendations across multiple channels*
How the images can and cannot be used
Guideline recommendations on choosing future supporting images*
Any image retouching treatment recommendations, i.e. images only to be used black and white, product cut outs, how shadows look under products etc*
(any images requiring retouching would be costed as a separate project)

Brand communication templates
Key brand communication templates to be included in the Brand Guidelines for future direction on producing brand communications

Stationary suite templates & artwork
Business cards, letterheads, compliment slips, invoice and supporting finance stationary

We are also able to help you develop your brand strategy establishing your tone-of-voice and brand positioning, understanding and defining your target audience and helping you create a communication plan.

Brand Guidelines are developed bespoke for each brand and can be added to and evolved over time, the amount of brand information in a Brand Guidelines Kit is totally up to a client and the brand requirements.  However, would always recommend at the very least, you start your new brand off with a Starter Brand Guidelines Kit, which includes everything mentioned above shown with an *

Purpose

Do you know what motivates consumers to purchase your product or service instead of your competitors? There are many answers to this question, but the one that stands out to us is the understanding that consumers today are very selective of the brands they use. They are attracted to or put off by the look, feel and perceptions they have of brands. With so many marketing messages jumping out at you, decision making is delayed and the purchase decision is made based on how your brand make them feel. It is a key focus of ours to listen your audience, understand their desires and what drives them to purchase. Our purpose is to help you give them what they want.

Planning

Whether you are launching a new brand, re-branding or refreshing your brand identity, consistency is key. Transforming your idea into a business and your brand into household name requires marketing focus a deep understand your target audience and competitive landscape. Your brand is more than just a name, logo and colour palette, it defines your business and develops a personality and relationships with consumers. Take control and create a brand personality that you will be proud of and your customers will be happy to be associated with. Every brand, regardless of size should invest in planning and creating a consistent experience via all communication channels.

Execution

Maintaining brand consistency is not an easy job, having clear brand guidelines will help communicate your brand messages in your tone of voice. This will also help define your brand personality and image which will be evident through everything you do as a business. A Brand Guidelines Kit provides the blueprints needed by your sales and marketing teams to maintain your identity, which forms brand perception. We work with our clients to help them grow their business through developing a clear strategy around their objectives, resources and budget. We offer continuous support to help you and your brand remain top of mind, relevant and engaging via all communication channels.

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